Accenture Personalization Accelerator for Travel
A toolkit of capabilities that delivers hyper-relevance experiences at speed and scale for travel companies.
As one of the largest digital agencies in the world, Accenture has the capabilities to help companies deliver a personalized customer experience.
Accenture has extensive experience in implementing marketing technology solutions for firms across a wide range of industries, including travel.
Having designed, built and run large customer 360 databases for major travel clients, our systems integration experience is a key differentiator.
Proprietary algorithms and models from Accenture Applied Intelligence to help companies accelerate their personalization journey much faster.
The Amadeus Altéa platform is the backbone for major airlines and is an essential solution to help travel companies deliver hyper-relevant experiences.
The Accenture Personalization Accelerator for Travel delivers a context driven customer experience for both marketing and operations, recognizing and reflecting the true value of each customer and responding appropriately.
To bring this accelerator to life, we have developed 'Flyou – The Hyper-Relevant Digital Airline'.
Through the lens of Flyou we have programmed a number of scenarios using our accelerator to clearly demonstrate how travel companies can deliver context driven hyper-relevance experience to their customers.
Watch Flyou in action.
Accenture's video explores how Flyou—a digital airline created to demonstrate hyper-relevance in action—leverages our Personalization Accelerator. See more.View Transcript
First use cases can be delivered within 3 months.
AI engine refines algorithms over time and new more relevant use cases added every 6 weeks.
Platform components have operated at over 100m records.