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To reach their full digital potential, media companies must relinquish obsolete, custom advertising solutions that depend upon inefficient, manual, and outdated processes. Today’s business environment demands cross-media integration across software platforms, sales functions and operations—and transparency of audience and inventory made possible by advanced analytics.
High performers are moving from a "siloed"and content-based model...
…to a converged audience, data-driven, multimedia model.
Improve advertising business performance by renewing and consolidating data from different channels utilizing advanced analytics and automating cross-media sales and operations.
Accenture works with clients to develop, implement and maintain leading-edge, multimedia advertising solutions, utilizing per-intergrated, best-of-breed market products. By leveraging our expertise in systems integration and application development we can provide rapid, seamless delivery.
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Mutimedia Sales Automation Improve advertising sales performance by
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Data Monetization Solution Enable business process reporting, data Accenture’s Advanced Analytics Platform is:
Our Data Management Platform incorporates
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