Customers expect retailers to recognize them, remember them, relate to them and recommend relevant products. Retailers can do all of this by maximizing the data they have to create highly tailored, contextual and meaningful experiences.
Digital does not change the core fundamentals of retail but it does significantly impact how those fundamentals are delivered. It’s about using digital to improve multiple areas of your business, including technology, the physical store, the supply chain and employee enablement tools.
Retail is no longer about a location or a channel. It is about being an adaptive organization that integrates with customers’ lives in meaningful ways.