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Accenture Technology Vision 2013: Every Business Is a Digital Business

Read how seven IT trends and innovations will be shaping technology and thus business in the Accenture Technology Vision 2013.


Every business is now a digital business, and every executive needs to be able to understand the implications of IT trends and innovations for his or her company and industry. Without this insight, the company will not be well positioned to achieve high performance.

The Accenture Technology Vision 2013 identifies seven tech trends shaping technology—and thus business—into the future, making it required reading for everyone in the C-suite. Accenture has identified the trends as:

  • Relationships at Scale: Moving beyond transactions to digital relationships
  • Design for Analytics: Formulate the questions, and design for the answers
  • Data Velocity: Matching the speed of decision to the speed of action
  • Seamless Collaboration: Right channel, right worker, right job
  • Software-Defined Networking: Virtualization’s last mile
  • Active Defense: Adapting cyber defenses to the threat
  • Beyond the Cloud: The value lies in putting the cloud to work

Click here to download the full article. Accenture Technology Vision 2013. This opens a new window.Download the Accenture Technology Vision 2013 report [PDF, 816KB]

Click here to download the executive summary. Accenture Technology Vision 2013. This opens a new window.Download the Accenture Technology Vision 2013: Executive Summary [PDF, 297KB]

In this webinar, learn more about how API relates to the Technology Vision.

Read the press release


Accenture believes that technology has now become so intertwined with every aspect of the business that it is fast becoming a primary driver of market differentiation, business growth and profitability. In this new world, our digital efforts will be the key to how we innovate and expand our business.

Consequently, understanding technology change and how it impacts business has become vital for every executive. To help achieve this understanding, Accenture publishes its Technology Vision annually. The 2013 Technology Vision is based on the contention that, today, every business is a digital business. This insight signals a major transformational shift not just in the role of technology but also in the very business models that underpin success. In many ways, this Technology Vision is a forecast not only for technology but for business as a whole.

It follows then that what will separate tomorrow’s most able organizations from their lesser rivals will be the digital mindset. It is incumbent upon the executive leadership team to be stewards of this new mindset. They must recognize that it’s no longer possible to separate “the technology” from “the business”; the two are too tightly intertwined. An organization cannot be the best in its sector unless it excels at understanding and using technology.

Learn more about the authors of Accenture’s Technology Vision:
Paul Daugherty – Chief Technology & Innovation Officer  
Michael J. Biltz – Director, Accenture Technology Vision 
Scott W. Kurth – Director, Accenture Technology Vision

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Accenture Technology Vision 2013: What It Means for Revenue Technology

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