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CAN YOUR DIGITAL OPERATING MODEL SUPPORT YOUR DIGITAL STRATEGY?


Young, fast and agile digital disruptors are increasingly posing competitive threats to incumbents. Many legacy companies have responded to these threats by creating a forward-looking digital business strategy.

The problem they often encounter, however, is that the weight of an old, out-of-date operating model is a drag on the new strategy.

In this PoV, we detail the elements of an effective digital operating model. Such a model—or models—is critical to executing digital business strategies successfully, overcoming disruption and creating value.

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KEY FINDINGS

According to Accenture Strategy research, 62 percent of incumbents think important changes to their operating model are their best chance to survive. And 75 percent agree that successful digital operating models will be flexible, dynamic and customer-centric.

The key elements of a digital operating model that is capable of supporting an advanced digital strategy are:

RECOMMENDATIONS

Accenture research and experience point to four keys to creating a flexible and adaptive operating model.

Re-shape organization structures for speed.

RE-SHAPE ORGANIZATION STRUCTURES FOR SPEED.

Traditional companies need to match the fast pace of digital disruptors.

Re-think board & c-suite incentive structures to help reallocate capital to fund new bets.

RE-THINK BOARD & C-SUITE INCENTIVE STRUCTURES TO HELP REALLOCATE CAPITAL TO FUND NEW BETS.

Rethinking incentives can provide flexibility for the C-suite to pursue strategic initiatives to fuel future growth

Invest in fundamental digital capabilities regardless of your digital strategy.

INVEST IN FUNDAMENTAL DIGITAL CAPABILITIES REGARDLESS OF YOUR DIGITAL STRATEGY.

Specific digital capabilities provide better certainty that strategic execution will be successful.

Transform corporate culture.

TRANSFORM CORPORATE CULTURE.

The culture needs to accommodate open ecosystems, innovation, risk-taking, openness and customer obsession.

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