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Digital Transformation of Industries

The media industry: In the vanguard of digital transformation


The digital transformation of industries:
An immense opportunity for industry and society

Rapid advances in digital technology are redefining our world. The plummeting cost of advanced technologies is revolutionizing business and society. Furthermore, the ‘combinatorial’ effects of these technologies – mobile, cloud, artificial intelligence, sensors and analytics among others – is accelerating progress exponentially. Technology is the multiplier.

The Digital Transformation of Industries (DTI) analysis by the World Economic Forum, in collaboration with Accenture, focuses on the impact of digital on specific industries and quantifies the value at stake for both business and society over the next decade from digital transformation.

The media industry: In the vanguard of digital transformation

The media industry is already more digital than many other industries, having been transformed by several waves of innovation – desktop internet, mobile, social and now, the Internet of Things. Digitalization has unleashed an explosion of content that is fragmented across multiple channels and platforms.

The in-depth Media analysis explores the four digital trends shaping the industry, three themes that will define the evolution of the media industry over the next decade and a number of ‘no regret’ capabilities – tactical, shorter-term investments – that industry players should start planning for today.


Digital Transformation of Industries (DTI) is a project launched by the World Economic Forum in 2015, in collaboration with Accenture, as part of the Future of the Internet Global Challenge Initiative. This ongoing initiative serves as the focal point for new opportunities arising from the latest developments and trends from the digitalization of business and society.

A key component of the DTI project has been the quantification of the value at stake for both business and society over the next decade from the digital transformation of six industries. The “compass” for these industry sectors is being set and it is imperative that all stakeholders collaborate to maximize benefits for both society and industry. Digitalization is one of the most fundamental drivers of transformation ever and, at the same time, a unique chance to shape our future.

Through 2016, the DTI initiative will focus on the impact of digital transformation on an additional 10 industries, further deep-dives into industries from this year’s project, as well as examine a number of cross-industry topics such as platform governance, societal impact, and policy and regulation.

For more information please visit the World Economic Forum DTI website.


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