Digital Content Management Sr Analyst
Designation: Digital Content Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Campaign Operator The Campaign Analyst will support the Campaign Developer in designing, building, and testing campaigns in the marketing automation platform, understanding the full solution design and the business purpose of the campaign to develop. Key Responsibilities • Completes campaign requirements which may include segmentation of the audience, delivery setup, campaign design, marketing automation and monitoring. • Email development, responsive and static • Understand the BRDs or client guideline to develop an email • Troubleshoot the email code for rendering issues • Provides support in peer reviewing and testing campaigns built by other team members. • Apply best practices and help to improve manual/automated processes. • Provides support in issue analysis, escalation, and resolution. • Post-launch campaign monitoring and generate reports. Basic Qualifications: • Minimum 1-3 years of experience in marketing technology and operations focusing on execution of marketing on behalf of the Client • Bachelor’s Degree required • Background with experience in one or more marketing automation tools; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo. • Understanding of leading practices in email marketing. • Data Base creation and maintenance. • HTML 4.0 and CSS for Emails. • Knowledge about A/B testing implementation for campaign deployment • Understanding of marketing strategy with specific expertise in targeting, segmentation, test/control design, and campaign automation. • Understanding of marketing operations, processes and business requirements. • Comfortable operating in a fast-paced, deadline-drive
What are we looking for? Preferred Qualifications: • Knowledge in one or more of the following: Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo • Experience and knowledge about campaign workflows and process. • Responsive email development, dynamic content creation and template update. • Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services • Technologies: jQuery, XML, JavaScript Web and server side, HTML, CSS and SOAP. Required Experience • Minimum 1 years’ experience in digital marketing and marketing automation tools. • Knowledge about send emails using email applications or sending methods for different Campaign Platforms. • Experience in quality assurance processes. Pluses • Certified in Marketing Automation tools (preferred Marketo, Salesforce, Adobe Campaign and Eloqua).
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts
Mumbai
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