Success in the digital world requires more than applying new technology to old products, processes and experiences.
We enable you to make strategic marketing choices that recognize the importance of customer experience, identify profitable opportunities, and create new customer value in ways that lead to growth. We do this by evaluating your digital marketing plans and making recommendations for optimization based on customer data and marketing analytics.
We help you to:
Drive marketing operating efficiency
Identify the most profitable opportunities
Develop compelling, profitable new offers
Create engaging customer interactions in the right channels, at the right time
We offer a range of digital marketing strategy services to help you improve the customer experience, and position your company for profitability and growth. These include:
Worldwide digital marketing, consumer data management and campaign management solution helps improve value for global CPG company.
Facing high costs and poor campaign and marketing database performance, Accenture Digital worked with the company to create a new global digital marketing consumer data management and campaign management solution to improve quality, speed to marketing, flexibility and value of its marketing programs.
Together, Accenture and the company improved the quality, speed and flexibility of its marketing campaign execution while lowering overall delivery costs.READ THE CASE STUDY [PDF]
Learn how Acquity Group, part of Accenture Interactive, helped MSA - The Safety Company unify its backend infrastructure so that the company could make the most of its digital presence, managing global messaging and product content more effectively.
Discovery Networks approached Accenture to deliver a premium online video solution which is built to adapt to the demands of tomorrow’s digital world.
Accenture help create a unified global digital platform – internally named Fusion– driving a robust, scalable solution for its digital content, with a focus on video.
Today’s retail customers are a formidable force. Digital natives in an always-on world, they not only own the shopping experience—they can also reconfigure it, at will.
They browse online, and often buy with their smartphones, yet they also like stores—as long as their in-store interactions are curated, not complicated.
So, how do digital marketers keep up? Align your goals with the "4" pillars of the seamless customer experience; Know me, inform me, make it easy & engaging for me, and get it to me.
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VIEW THE INFOGRAPHIC [PDF]
Accenture is unique in its ability to bring together leading digital and industry expertise from digital marketing strategy and transformation to customer experience, operating models and on-going operations, organizational design, and technology strategy and platforms.
Today, marketing is much more than brand, pricing or media management. Accenture works closely with CMOs to connect strategy to operations and integrate excellence into customer data and engagement activities.
From product portfolio optimization to business intelligence to customer-centric dialog management and more, Accenture offers the tested analytics and capabilities to help clients achieve true marketing transformation.