TRENDS

The fabric of hospitality and travel marketing

How the travel industry can create and manage content more effectively.

Develop and communicate the digital content strategy from the top down, enable collaboration and governance.
Build sustainable operating models
Streamline creation, frequency and distribution of digital content.
Emphasize efficiency in content creation
Define the right volume of content, and align digital content investment with business objectives.
Learn more about content management
Automate operational details, retain focus on core marketing and branding activities.
Optimize operations management
Evaluate effectiveness against overall content strategy, customer-focused measures rather than operational statistics.
Measure impact of content
Identify & evaluate challenges with organizational structures, production & management processes, and content effectiveness.
Optimize content approach

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