Accenture shares what it means to be digital on the inside at RILA 2016

So how does a retailer make digital their core? What should they do to do to become adaptive?

To bring it all together, we created this video about Olio, a fictitious mid-scale department store retailer, run by Kate. Over the past 3 years Kate has successfully transformed her business into one that is clearly both digital outside and "digital inside".