Leading the telecommunication, media and entertainment business, Telecom Italia is taking its reputation for innovation to the next level with the adoption of an integrated multimedia service center for all the fixed and mobile customers. The new platform integrates digital content from a wide range of providers into a unified catalog offering video, music, books and games. Based on Accenture Video Solution software, this new platform is on trend – meeting customer demands for seamless access to content, while providing the company with must-have agility in a digital world.
In 2010, Telecom Italia launched CUBOSUITE, its over-the-top (OTT) digital offering for the consumer market, composed of a video-only service (“Cubovision”), new dedicated channels for music (“Cubomusica”), e-books (“Cubolibri”) and games (“Cubogiochi”). The service was available via 13 different types of devices, including iOS, Android and SmartTV. In 2013, Telecom Italia changed its multimedia services brand to “TIMsuite” (TIMvision, TIMmusic, TIMreading and TIMgames).
As the market developed, Telecom Italia needed a rapid evolution of the customer offering, converging the OTT suite towards a single, integrated multimedia service center. With this integrated platform in place, Telecom Italia would have an unprecedented opportunity to grow multimedia service consumption across its fixed and mobile customer base.