How do you engage, retain and grow today’s customers? Needs are in constant flux and vary depending on time and context as tech-enabled customers continuously re-evaluate their options, making choices most relevant to them in the moment. And they do it again and again and again.
LOYALTY IS OVER. What matters today is constant relevance. The challenge of attracting and retaining customers is just the start. To achieve scale, you must remain continuously relevant during this never-ending cycle of evaluation. The timeframe for growth is being constantly compressed as the competition for hearts, minds and wallets intensifies and accelerates.
For platform businesses—and in today’s market that’s nearly all businesses—the challenge of attracting and retaining users is just the start. To succeed, platforms need to achieve and sustain an intensely customer-centric mindset across multiple points of evaluation. And maintain this at scale, faster than ever.LEARN MORE
What it is
Platform Adoption is a set of capabilities designed to drive growth, improve relevance and increase revenue—allowing companies to scale globally.
Why it matters
Adoption demands an intensely customer-centric mindset—one that inspires profoundly different behaviors earlier in the adoption cycle.
Where it's going
Driven by human-machine innovations—across sales, marketing and service - the future of platform adoption will rely heavily on hyper-relevance.
Growth & retention
What if every interaction on your platform dramatically increased active users, unlocked new sales growth and drove increased retention?
Advocacy & support
Do you provide a support model that lowers resolution time, increases user satisfaction and reduces churn?
Design for service
Can you re-align your internal resources and partners around a new set of services designed to more fully interest and engage users?
As an innovation advisor, you'll work on the cutting edge of the technology ecosystem while helping to transform companies across industries through digital innovation. Join us and see what your expertise and unique point of view can bring to the table.LEARN MORE
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