DIGITAL ADVERTISING
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Advertiser Support Services
Services for improving scale and service level quality.
Challenges
Small and medium-sized businesses are not reaping the same rewards from Digital Advertising as their larger-sized counterparts. Without significant scale, resources and budgets, they cannot fully leverage digital capabilities and programmatic channels. As a result, they frequently abandon online advertising platforms—and significant revenue opportunities are lost.
Solutions
To increase advertiser acquisition and improve retention, social platforms and online publishers need to make digital channels more accessible, efficient and profitable for small and medium advertisers. With the right tools in place to support advertisers’ digital advertising journey they can enhance effectiveness, engagement and revenues—while simultaneously lowering the cost to serve.
Key Capabilities Needed
New customer
onboarding
Cross-sell/up-sell, and
win-back campaigns
Campaign
optimization
Systems integration
services
Live advertising
customer support
Agent training
and enablement
Customer-intention
trends/issues tracking
Accenture Services
Accenture Ad Support Services delivers end-to-end capabilities that empower advertising customers—of any size—to optimize digital channels.
Accenture’s comprehensive solution helps companies target, attract, onboard, support, and retain small and medium-sized advertisers. Our platform integrates with existing services to standardize processes and provide advertisers with self-service campaign development tools.
Designed to increase advertiser acquisition and
retention while lowering the cost to serve
