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Overview

The future of patient services is bright.

Patient Services offers pharmaceutical companies a tremendous opportunity—for those willing to invest in the right places and let patients know about them in the right way. We surveyed 200+ patient services executives in the pharma industry to understand where their companies are in developing patient services and where they intend to go over the next two years and contrasts that with patients told us they want, value and expect from patient services.

Our survey covered seven therapeutic areas: heart, lungs, brain, immune systems, bones, hormone/metabolism, and cancer. And guess what? Our study revealed that the future of patient services is bright—for both pharmaceutical companies and patients.

This research report is intended to help pharmaceutical companies’ hone in on the services that present the highest potential—for them and the people who use their therapeutics—so they can take a leadership role in shaping this rapidly evolving market and prepare for the shift from delivering products to delivering better patient and health system outcomes.

See how the key findings differ between executives the US and Europe.

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Key Findings

Patient services are delivering value with a significant increase in focus and investment expected over the next two years.

Patient services are delivering value with a significant increase in focus and investment expected over the next two years.

9 of the top 10 services offered by companies are driving above average business impact.

85% of companies are raising their investment in patient-centric capabilities over the next 18 months.
Companies are going big with investments in digital engagement technologies and supporting analytics.

Companies are going big with investments in digital engagement technologies and supporting analytics.

95% companies are planning to invest in patient engagement technologies over the next 18 months.
95%

companies are planning to invest in patient engagement technologies over the next 18 months.

Digital channels play a dominant role in making patients aware of their services.

Top three ways to make patients aware of services.

Digital Chart
SEE THE DIFFERENT CHANNELS USED BY COUNTRY US flag European flag
Much of this investment (but not all) is aligned to what patients value.

Much of this investment (but not all) is aligned to what patients value.

50% of the services expected to grow the most are highly valued by patients.

DOWNLOAD THE RESEARCH NOTE TO FIND OUT WHICH SERVICES

There are some cases where patient value exceeds expected expansion in service offering:

Medication Delivery/Support:

Remote Monitoring:

Patient Outreach, Reminders and Scheduling:

Medications Icon

Valued by 85%

Expected increase by 55%

Remote Monitoring:Valued by 79%

Valued by 79%

Expected increase by 68%

Patient Outreach, Reminders and Scheduling:Valued by 79%

Valued by 79%

Expected increase by 54%

Barriers To Success

Three potential barriers to ensure future investment delivers increased patient and business value:
Companies primarily make patients aware of their services through healthcare professionals (81%), however, less than 1 in 5 patients are aware of the services.
Companies primarily make patients aware of their services through healthcare professionals (81%), however, less than 1 in 5 patients are aware of the services.
Only 40% are able to precisely measure the impact of patient services on outcomes.
Only 40% are able to precisely measure the impact of patient services on outcomes.
SEE THE DETAILS
Heads of patient services/experience are rapidly emerging (62%) but without full ownership of the patient experience.
Heads of patient services/experience are rapidly emerging (62%) but without full ownership of the patient experience.
READ THE REPORT

Implications

Implications Check One

Patient services will become a competitive driver and are no longer optional for pharmaceutical companies.

It will no longer be a question of if pharmaceutical companies should offer services, but which ones and how.

Investment should be led by what patients value, but measuring business value is critical to sustainability.

Investment should be led by what patients value, but measuring business value is critical to sustainability.

Invest in understanding the needs of patients to direct your patient services strategy.

Develop a robust measurement capability to ensure your patient desired patient outcomes and business value.

Implications Check Three

Clear organizational and operating strategy must be in place to ensure companies are structured for success.

Mixed or unclear ownership may create inefficiency and limit the impact of services.

Articulating the patient and economic value of services needs to be central to healthcare professional interactions.

Articulating the patient and economic value of services needs to be central to healthcare professional interactions.

Focus conversations on the outcomes achieved by the solutions (products + services) you offer. When healthcare professionals see the bundled solution as integral to achieving better outcomes, they will be much more inclined to discuss the solution with the patient.

About The Research

About Map

Pharmaceutical Patient Services Executives asked to benchmark current and anticipated activities and investment in patient services:

US flag100 based in the US

European flag103 based in Europe

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Covers seven therapeutic areas:

Heart

Heart

Lungs

Lungs

Brain

Brain

Cancer

Cancer

Immune System

Immune System

Bones

Bones

Hormones

Hormones/Metabolism

Authors:
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