How urgently are you earning trust?
Trust is rapidly gaining importance to digital businesses. In the past year, both Microsoft and Google have released statements on trust and the cloud. Companies including Box, CipherCloud and Salesforce have established Chief Trust Officer roles. And, recent research shows that more than three-fourths of executives consider trust in the use of the cloud an important or leading priority.
For each of us, trust is a key component in how much information we share, how often we share, and for what purpose, and it has real impact on the way we perceive and use scaled platforms.
Trust is increasingly based on a composite of needs that underpin how we understand and manage the exchange of our information across many different experiences.
Beyond data integrity, there are other elements that enter the trust equation for users. Public perception of a company often translates to trust. As companies have encountered issues around inclusion and diversity, accessibility, and sustainability, they have seen reductions in user bases and, ultimately, the value of their companies. “Trusting” a company means more than just data; it means how you treat people within your company and around the world.
For platform companies, establishing trust requires building consumer and advertiser confidence that their best interests will be prioritized. Trust is a personalized relationship that has high economic benefit and carries significant risk if not addressed. Failure to meet expectations may result in a reverse network effect—stimulating users to switch to similar services with an expectation that they can take the data they want with them.
Accenture Services for ensuring trust
We help digital companies address the pain points that are hindering their growth. This may include building and maintaining customer trust and confidence, addressing massive data complexity, managing the escalating cost to secure data and comply with regulatory expectations, handling dynamic global policies and controls, and managing incidents with cloud partners and platform issues that create increasing brand risk.
Accenture provides a range of advisory services to help companies across the trust spectrum:
The experience and assets to power trust
Accenture helps many companies operate trust-related services at scale. Through this experience we have developed a wealth of pre-built assets that accelerate the implementation and scaling of new trust-related capabilities. For example, our scalable Platform-as-a-Service enables customers to enact content quality at many levels or to transform operations through a content quality road map, advanced analytics and engineering capability assets. We bring to bear the breadth of Accenture’s capabilities including our expansive global operations footprint, advanced analytics, automation, centers of excellence, and deep industry and process understanding.
Whether you need a product or service strategy, rapid mobilization, a means to break your current cost to serve trajectory or to outsource components of a process, Accenture can help.