OF A LIVING BUSINESS
So, how do you make your business relevant, and ensure it stays that way?
You keep it moving.
Every company today is looking to achieve sustainable growth. Having a consistent, loyal customer base is key to that sustainability, but as too many businesses have discovered, the days of traditional customer loyalty are a thing of the past and the roles are now reversed. Today, businesses must constantly adapt their products, services, and marketing strategy in order to compete and remain relevant to the consumer.
Potential revenue lost to competitors in 2017 through companies not being relevant enough, in the United States alone
1 OUT OF 4
Customers say they would simply stop doing business with a company that isn’t relevant
of customers say they would switch from one brand to another due to a lack of relevance
Likelihood that companies perceived as relevant by their customers will be recommended to friends and family