Clarifying the clutter
Accenture and Salesforce
No matter the industry, meaningful experiences, strong engagement and customer satisfaction flow from customer data and insights. So the fact that 57% of marketing executives admit they often don’t have the data to understand customers or anticipate their needs is no small issue. It’s an existential problem.
How to power data-driven experiences
To make the most of customer data and insight, marketing organizations must change how they work with the business. This starts with the CMO working as the CEO of customer data—setting priorities like a data company would.