You can’t spell personal without persona
March 4, 2019
Financial services consumers want personalized services from their providers. How can bankers and insurers serve a million markets of one? Our 2019 Global Financial Services Consumer Study personas and key findings provide insights that can help.
20 minute read
5 minute read
10 minute read
Financial services consumers vary significantly based on how they value offers and services. Explore the similarities—and the differences.