Accenture worked with Conbipel to create a customer relationship management model that would improve the retailer’s in-store operations, provide a deeper understanding of customer buying patterns and increase loyalty revenues.
Customer relationship management was a key to meeting Italian retailer Conbipel’s goal of bringing the whole family into its stores—to ensure that in-store operations were adapted to meet customer needs while products offered matched customer aspirations.
Accenture worked with Conbipel to create a customer relationship management model and implement CRM and electronic point-of-sale systems to help Conbipel increase revenues while improving customer satisfaction and decreasing costs.
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