Activating and running the best customer experiences

A new model for a new generation of marketers.
Data driven – Technology enabled – Content powered.

What we do

Accenture Interactive Operations is the global managed services arm of Accenture Interactive. We activate and optimize engaging brand experiences to deliver breakthrough marketing-led growth, cost effectively, across all digital consumer touchpoints and channels.

Our new operating engine, SynOps for Marketing, creates highly scalable, transparent and insight-powered capabilities enabling brand managers and marketing executives to leverage data mining and advanced analytics to deliver dynamic, relevant and cost-effective experiences for customers.

SynOps for Marketing frees and empowers marketers to deliver innovative ideas that elevate the marketing function from transactional to transformational.

SynOps helps marketing departments move away from traditional manual data processing to a predictive and proactive mindset—one powered by data science and intelligence to accelerate innovation and revenue growth, while reducing costs and improving brand compliance.

When is now

Building a powerful experience activation network

SynOps for Marketing

Activating exceptional customer experiences

Accenture Interactive Operations managed services

We execute, measure and optimize relevant customer experiences, at global scale, across all digital channels to fuel growth. Our experience activation network has 25,000+ digital professionals with expertise in 20+ industries and 45 languages.

Next generation content services

Amplifying the power of content at scale to drive dynamic personalized experiences. By deploying the latest technology and techniques, we create a step change in clients’ content activation strategies.

  • Content Design and Conceptualization
  • Multi-channel Dynamic Content Creation and Production
  • Content Localization and Distribution
  • Content Management and Measurement
  • Scaled Content Analytics, Testing and Optimization

Digital marketing services

Activating digital channels including CRM, SEO, SEM and Social to improve customer experiences and grow marketing-led revenue. By leveraging data, proprietary algorithms and machine-learning intelligence, we deliver personalized, seamless brand experiences.

  • Data-driven Campaign Planning and Set-up
  • Integrated Channel Campaign Personalization
  • Digital Asset Management across Paid, Owned, and Earned Channels
  • Campaign Execution and Real-time Optimization
  • Marketing Performance Dashboard Management

Programmatic digital media services

Running multi-channel and multi-platform paid media activity to drive growth. By providing programmatic execution of digital paid media through a transparent operating model, we deliver greater control over media investments.

  • Media Planning, Activation and Optimization
  • Budget Deployment, Optimization and Reconciliation
  • Channel Performance Analytics and Custom Attribution Modelling
  • Real-time Dynamic Content Creation and Development
  • Fraud Prevention, Ad Verification and Brand Safety Governance

eCommerce services

Managing the "discovery to purchase" supply chain for eCommerce activation to boost sales and customer experience. By applying insights and predictive modelling we create a differentiated online store and marketing presence helping to drive customer acquisition and retention.

  • eContent Creation, Customization, Production and Delivery
  • eCatalog Design, Maintenance and Product Development
  • eMarketing Activation Playbooks and Training
  • eStore Set-up, Management and Real-time Optimization
  • eCommerce Data Analytics

Business outcomes delivered include:

2X

Doubled customer response rate through an optimized and personalized content production and delivery process.

30-35%

Acceleration in global speed to market for clients across multiple industries. We achieved this by reducing content and campaign development processing time by half.

45%

Increase in asset utilization by developing and executing a more effective digital content management approach.

30%

Growth in digital sales by creating and deploying personalized activation strategies across paid, owned and earned channels.

Through technology and creativity, we are transforming the marketing supply chain to build the world's most powerful experience activation network.


NIKKI MENDONÇA

Global President – Accenture Interactive Operations

News

Accenture Interactive agrees to acquire creative agency, Droga5

Iconic agency will bring additional depth in brand thinking and creativity to the world’s largest experience agency.

Accenture Interactive selected as innovation partner of Disney StudioLAB

Two leaders collaborate on the future of entertainment experiences through emerging technologies​.

Accenture Interactive Operations expands leadership team

Caspar Schlickum to lead Asia Pacific region; Peter Kolster Hansen to lead Next-Generation Content Services.

Case studies

How data driven experience activation helped Subway create a new recipe for success

Improved ROI on marketing spend helped deliver an 11x increase in revenue for this high-tech company.

View All

Awards and recognition

Winning today requires robust data, the ability to derive insights, the latest technology and expertly managed marketing operations powered by a human-machine model. Take a look at where we have been recognized!

Our leaders

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Our experts blog about how intelligent operations harness talent, data and intelligence to help organizations improve performance.

Accenture Interactive Blog

Greater experiences start here.

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We’re looking for people to deliver continuous, rapid-fire innovation and new business capabilities at Accenture Operations.

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