Grocers must evolve from being the most convenient place to stock the kitchen to be a constant partner that provides the right nourishment in consumers’ lives. Through the use of analytics, data and social media, grocers will be able to understand the products that customers (and their families) want, as well as the practices they wish to support. By maintaining a quality selection and anticipating the needs of customers, retailers will quickly become the first choice of shoppers.
Trust matters: The top factors influencing customer purchases*
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As grocers begin to take advantage of the personal information that shoppers are willing to share, they will be able to create more personalized experiences–and win the heart of their customers.
*Statistics and additional information compiled from the Accenture US Holiday Shopping 2018 survey results.