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Shrinking wallets, growing consumer needs

9月 5, 2022 -分(読了目安時間)

rESEARCH rEPORT

In brief

New consumer priorities

New ways of living

64%

of our surveyed participants had already purchased a virtual good or taken part in a virtual experience or service in the past year.6

83%

of our surveyed participants showed interest in making purchases via the metaverse regardless of budget pressures.6

New approaches to sustainability

Budget pressures have no impact on sustainability values – 56% of consumers with budget pressures plan to uphold their sustainable behaviors in the next year vs 54% of those without.7

What to do now: Three key considerations

What to do in the future

Oliver Wright

Senior Managing Director – Consumer Goods & Services, Global Lead


Karen Fang Grant

Managing Director – Industry Networks & Programs, Global Research Lead


Jennifer Ducarre

Research Manager – Consumer Insights

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