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Efma-Accenture Innovation in Insurance Awards

December 7, 2021 Virtual
The Efma-Accenture Innovation in Insurance Awards is a global competition showcasing the best new ideas and practices transforming insurance.

Making the exceptional visible

Innovation in Insurance Awards 2021 – Highlights

Why enter the Innovation in Insurance Awards?

Innovation and inspiration

Help promote a culture of innovation in insurance and benchmark your innovation against those of other insurers.


Achieve the recognition of your colleagues and peers, and gain public acclaim for your organization as an innovation leader.

A global network

Network with other executives who are driving innovation and be inspired by the creativity and boldness of your peers.

2022 Award Categories

Global Innovator

The most innovative insurer. The winner is the organization whose corporate vision commits it successfully to continuous innovation and transformation, to the development and leadership of a broad ecosystem of partners extending beyond insurance, and to the exploitation of emerging technologies that improve the experience of its customers and the performance of its business.

Connected Ecosystems & Marketplaces

Innovative practices that give rise to new business models, scalable end-to-end value propositions that capitalize on the power of partnerships, platforms and the Internet of Things. Innovations, diversification opportunities and ecosystems may reach beyond the traditional boundaries of insurance, and may be submitted by incumbents, specialized players and other new competitors.


The creation and/or application of innovative technology that substantially enhances the customer experience and/or develops new sources of value for insurers. This category is reserved for insurance start-ups and spin-offs, and technology firms targeting the insurance industry. Innovations must be stage-one funded, have a market release proposition, and/or have completed a successful market proof of concept.

Product & Service Innovation

Innovations that significantly enhance, extend or replace the traditional offer, creating new profit pools by serving new customer segments or existing segments in new ways, and entering or creating new markets typically beyond the reach of insurance players.

Re-imagining the Customer Experience

Innovations that significantly enhance the way companies engage with customers. These new approaches create value through, for example, seamless and personalized experiences across physical and/or digital channels, new customer management models, artificial-intelligence-driven advice, and innovative management of customer loyalty and satisfaction.

Social, Sustainable & Responsible

Innovations that advance Insurance’s social purpose and its commitment to being a good corporate citizen and a true ally of its customers.

Workforce transformation

Innovations that successfully bring together people, culture, leadership, organization and technology, enabling the insurer to realize the full potential of the human and machine workplace.

2021 Innovation in Insurance Award winners

Global Innovator 2021: Assicurazioni Generali

Generali won for its range of innovative products - including its Smart Automation Centre of Excellence and its use of AI-augmented Underwriting.

Connected Insurance & Ecosystems 2021: AXA XL

AXA XL is a digital network of innovative products and services focused on advancing technology adoption among construction customers.

Core Insurance Transformation 2021: Discovery

Discovery won for AI Quote. Using AI Quote, brokers and clients can upload documents via phone or computer and receive a quote in seconds.

Customer Experience 2021: Generali

With Covid-19 putting a strain on the healthcare system in Italy, Generali developed WellionAPP to help users more easily access health services.

Insurtech 2021: HITS, Generali, Jenoit, Zoundream

bAIby – The AI-based Baby Cry Translator won this year’s Insurtech category for its BabyT translator which uses AI to interpret a baby’s cries.

Product & Service Innovation 2021: Baloise

Baloise won for its Drive Electric insurance, which offers key value-add services, like helping set up a charging station at home.

Workforce Transformation 2021 Assicurazioni Generali

The Generali We SHARE app gives update to employees wordwide about the group share plan, Generali’s strategy and performance, and company news.

Innovation in Insurance Award blogs

Meet our leaders

Kenneth Saldanha

Senior Managing Director – Global Insurance Lead

Jim Bramblet

Senior Managing Director – Insurance Lead, North America

Daniele Presutti

Senior Managing Director – Insurance Lead, Europe

Naoyuki Shibata

Senior Managing Director – Insurance Lead, Growth Markets
Enter the #InsAwards22
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