- create the best integration programme for DMP to Analytics, CRM and other legacy systems
- plan and create data-driven media strategies which guarantee support during monitoring and optimisation phases based on campaign goals (branding/performance)
- manage DMP platforms for media campaign analysis purposes and planning of data activation strategies
- provide support for DSPs evaluation and connection to DMP and audience segment activation through Digital Media Channels
- Digital Marketing with technical knowledge of Data Management Platform and DSP
- Involvement with complex DMP integration projects (with major DMP vendors: Adobe/Oracle/Salesforce)
- Advanced analytical support (web analytics, personalisation and attribution) for data-based decision-making, optimising and maximising results
- Biddables, Display advertising or Paid Social marketing, with hands-on campaign management and optimisation experience. Working within a consulting firm is considered a plus.
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