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Digitally-driven Consumer Industry Marketing Manager

Sede annuncio: Location Negotiable

Codice annuncio: 00521901

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- Descrizione profilo

 
Title: Digitally-driven Consumer Industry Marketing Manager
 
 
 
Organization: Corporate Functions/Marketing and Communications
 
Location: UK, Germany
 
Level: 7 - Manager
 
 
 
Job Description
 
This position is marketing manager for the Consumer industries within the Accenture Products Operating Group.  This is not a traditional marketing role. This individual is obsessed with digital, has their fingers on the pulse when it comes to social media, and innovates continually to develop the-next-big-thing for issue-based, content-led, digitally-enabled marketing.
 
 
 
The person in this role is a digital marketing visionary with a mind for business. This position requires a passionate marketer with a pioneering spirit—a social media maven, a data geek, a storyteller, a lifelong learner, a willing teacher, an efficient business operator, and an inspiring leader. This person is flexible, does not hesitate to adapt programs based on data insights, and play devil’s advocate to produce compelling content for business outcomes. This individual is not an order taker, transaction processor, wall flower or yes-person.
 
 
 
Key Objectives:
 
  • Be a trend setting digital content marketer with a strong understanding of digital channels and driving differentiation through highly-personalized, customized digital campaigns. Actively participating on social media.
  • Deliver the strategy and implementation of a content-led, issues-based, digitally-enabled marketing strategy for retail and consumer goods industry segments.
  • Enhance client perception of Accenture; differentiate Accenture from competitors, and create preference for our services and assets.
  • Equip and enable our business teams to confidently and knowledgeably talk about our point of view with clients.
Key Responsibilities:
  • Design, implement and manage integrated, digital-led marketing programs including but not limited to website development, organic optimization, social media, and paid search marketing.
  • Establish and manage a measurement frameworks that include both qualitative and quantitative data to derive insights and actionable recommendations that support optimization of marketing programs.
  • Manage third party providers (e.g. agencies, designers, writers)
  • Understand and apply marketing analytics and drive continuous improvement
  • Assist planning of investments and manage operational budget items
  • Ensure that all global marketing policies and procedures are followed
 
Required Qualifications
  • Bachelor's Degree or equivalent
  • Minimum 5 years of experience in B2B integrated marketing including digital, social media, marketing analytics and content development.
  • Experience in writing/editing for digital and social media channels.
  • Proven experience with customer relationship management programs (Salesforce)
  • Strong written, content development and oral communication skills
  • Ability to manage and actively contribute to multiple deadline-driven tasks and projects
  • Must thrive in environments that move quickly and adjust as appropriate
  • Ability to build strong working relationships across all levels of the organization, including remote areas
  • Comfortable collaborating and working within a highly matrixed environment of marketers, creatives, and thought leaders
  • Ability to work independently/autonomously
  • Meticulous attention to detail, quality assurance. 
  • Strong interpersonal skills, enthusiastic, congenial, and assertive

 

 
What’s in it for you?

 
Our Accenture professionals receive comprehensive training covering business acumen, technical and professional skills development. You'll also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at a number of levels to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with company-acknowledged Subject Matter Experts. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build and further develop your career.

 
Enjoy challenging and interesting work that requires innovation and creativity. Your entrepreneurial spirit and vision will be encouraged and rewarded, and your success will fuel opportunities for increased impact and rapid career advancement. You’ll also build the deep, valuable industry and functional expertise that will keep you relevant as you grow your career.

 

 
Accenture is committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations to help each person achieve their professional potential.

 
Our Inclusion & Diversity strategy aims to eliminate all barriers and prejudices. We acknowledge the potential brought by difference and want to make the most of creative and innovative contributions.

 
Making the most of diversity is at the heart of our value system. By multiplying the value that each individual brings to us with their unique experience, education, opinions and approaches, we build an innovative work environment which is both collaborative and motivational.

 
Accenture honors it commitments under articles 1 and 18 of Law No. 68/1999 and gives special consideration to candidates in protected categories.

 
For further information, visit our website: professioni.accenture.it

 
For information on our Privacy Protection Safeguards (art13 L.196/03) click here.

 
Accenture is an equal opportunities employer.

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