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Marketing Manager Communication Media & Technology (CMT)

Sede annuncio: Milan, Rome

Regional Description: Italy

Codice annuncio: 00495528

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- Descrizione profilo

 Marketing Manager
Communication Media & Technology (CMT) industry
Italy, Central Europe and Greece (ICEG)
Job Description 
This role requires an experienced and industry-focused integrated marketer to help differentiate Accenture and grow our business in the Communications, Media & Technology (CMT) industry in the Italy, Central Europe and Greece (ICEG) region.
Operating as part of a global team nd working in collaboration with the local geographic marketing team, the Marketing Manager for CMT ICEG will design and execute a marketing strategy to strengthen Accenture‘s awareness in these markets, as well as specific account-based marketing strategies to help build or strengthen relationships with key buyers and infuencers, drive demand for Accenture services and support major sales opportunities.
Professionals in this Accenture operating group help clients accelerate and deliver digital transformation, enhance their business results through industry-specific solutions and seize the opportunities made possible by the convergence of communications, computing and content.  To help our client account teams succeed, this job requires a flexible, innovative team player who has solid marketing experience and the ability to quickly establish rapport, trust and gravitas with Accenture leaders, account teams and clients.  A heavy emphasis is placed on global industry awareness and collaboration skills to help drive out our global industry campaigns locally, as well as the ability to successfully establish credibility in the role of advisor.
Key Responsibilities
  • Develop, manage and execute industry and client marketing strategies and programs to increase awareness of our industry expertise in the markets and with our major clients in the industries, helping to promote the operating group strategy and initiatives, and help the operating group achieve strong business results.  
  • Manage the full spectrum of activities associated with these programs: assess business objectives and associated audiences and communication needs; develop innovative communication strategies and plans; gain sponsor approvals; writing, editing and execution; assess, measure and evaluate effectiveness.
  • Provide marketing counsel to Accenture leaders and account teams, including the benefits and uses of the latest digital marketing and social media techniques.  
  • Ensure that plans and messages are aligned with Accenture’s and the CMT operating group’s business strategy, reinforce brand positioning and are delivered effectively to external audiences.
  • Manage budget and resource plans to enable achievement of objectives.
  • Ability to collaborate with other areas within Marketing & Communications and other entities to ensure integration of the best of Accenture marketing programs for Communications, Media & Technology clients and sharing of best practices.
  • Develop creative direction and manage development, including management of outside design firms and coordination with brand.
  • Ability to travel domestically and internationally, as required up to 20%
Professional Skill Requirements
  • Fluent Italian and English.
  • Proven communication planning and management skills in support of ongoing operations and project-based initiatives.
  • Excellent communication (written and oral) and interpersonal skills.
  • Proven global expertise and good perspective on the Communications, Media & Technology industries.
  • Executive level presence and influence – the ability to work effectively with senior leaders globally.
  • Experience with up-to-date digital communications mediums, including social media.
  • Ability to successfully manage multiple projects simultaneously.
  • Collaborative, team player
  • Strong organizational, multi-tasking, and time-management skills.
  • Excellent negotiation, influence, mediation and conflict management skills.
  • Able to work effectively across groups.
  • Ability to work independently with minimal supervision.
  • Quick self-starter with a proven record of success.
Preferred location: Milano or Roma, Italy

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