Make your brand relevant for people

The event was about how to make a brand relevant in the post-digital era where data, space and markets are built around people.

Mark Curtis, Co-Founder & COO at Fjord, led an inspirational introduction on the need for people to feel relevant in a noisy world.

This set the scene for Sid McGrath, Chief Strategy Officer at Karmarama, who talked with Brands about how to build meaningful relationships with people by going beyond the traditional human-brand relationship, which tends to be limited to the moment of purchase. Following this storytelling, an open discussion took place with the executives on how companies can deliver the concept of relevance at scale within the different areas of business.

The Accenture Customer Innovation Network Milan showcased how the human brand experience can be applied to reality.

For more information please contact us.

Location
Accenture Customer Innovation Network
Piazza Gae Aulenti, 8, Milan, 20154, Italy

Agenda

A taste of what you will get form the Event

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Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Sander van 't Noordende, Group Chief Executive Products at Accenture

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Speech “People are struggling to find their own relevance” with Mark Curtis, CoFounder and Chief Client Officer at Fjord

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Panel session “Human Brand Experience” with Sid McGrath, Chief Strategy Officer at Karmarama and Bob Kunze-Concewitz, Group Chief Executive Officer at Campari


Moderated by Giuliana Ferraino, Journalist at Corriere della Sera

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Panel session “How to Deliver Relevance at Scale” with: Alessandro Bonacina, CMO at Amplifon, Andrea Prati, Worldwide Channels Strategy & Commercial Operations at Costa Crociere, and other top Brands


Moderated by Giuliana Ferraino, Journalist at Corriere della Sera

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

To discover at the Accenture Customer Innovation Network

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Location

ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy

Event highlights

Mark Curtis, Co-Founder & COO at Fjord, talked about how People are struggling to find their own relevance.

Relevance matters a very great deal. And it's a huge social issue. In fact it may be the biggest social Trend of all in this and the next decade. I’m convinced this is an issue we will be talking about for years to come, and it is a design issue.

In Accenture, we talk about relevance a lot. How can we be relevant to clients? How can we make clients relevant to users, employees, customers and citizens? It's a very current word.

Speakers

Giuliana Ferraino

Journalist - Moderator - Corriere Della Sera​

Alessandro Bonacina

CHIEF MARKETING OFFICER - AMPLIFON

Mark Curtis

Co-Founder and Chief Client Officer - Fjord

Angelo d'Imporzano

Products Lead for Italy and Central Europe – Accenture

Bob Kunze-Concewitz

Group Chief Executive Officer - Campari

Sid McGrath

Chief Strategy Officer – Karmarama

Andrea Prati

Worldwide Channels Strategy & Commercial Operations – Costa Crociere

Sander van ‘t Noordende

Group Chief Executive Products – Accenture​

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