#AgeOfRelevance
This is an annual event that focuses entirely on world-leading brands in the Products industry.
The event was about how to make a brand relevant in the post-digital era where data, space and markets are built around people.
Mark Curtis, Co-Founder & COO at Fjord, led an inspirational introduction on the need for people to feel relevant in a noisy world.
This set the scene for Sid McGrath, Chief Strategy Officer at Karmarama, who talked with Brands about how to build meaningful relationships with people by going beyond the traditional human-brand relationship, which tends to be limited to the moment of purchase. Following this storytelling, an open discussion took place with the executives on how companies can deliver the concept of relevance at scale within the different areas of business.
The Accenture Customer Innovation Network Milan showcased how the human brand experience can be applied to reality.
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Mark Curtis, Co-Founder & COO at Fjord, talked about how People are struggling to find their own relevance.
Relevance matters a very great deal. And it's a huge social issue. In fact it may be the biggest social Trend of all in this and the next decade. This is an issue we will be talking about for years to come, and it is a design issue.
In Accenture, we talk about relevance a lot. How can we be relevant to clients? How can we make clients relevant to users, employees, customers and citizens? Relevance it's a very current word.
ACIN MILAN WHERE THE FUTURE HAPPENS EVERY DAY
In a landscape of evolving jobs and roles, increasing use of robotics, the development of new capabilities and workforce borrowing, it has also become more important than ever.
The Accenture Customer Innovation Network Milan (ACIN Milan) is the go-to lab where you can reconfigure your brand perception and maximize its relevance. ACIN Milan works with clients to bring them inspiration, to connect them with the wider ecosystem, to help them discover powerful insights about their customers.
Its assets, facilities, and know-how help position brands in a more relevant space for their customers by co-creating the innovation journeys and realizing their new brand purpose while bringing scale to the transformation journey.
How is the Consumer Goods industry changing? The Group Chief Executive—Products, explains how Accenture’s solutions help companies to transform into the new. Watch the video.
Accenture, Bocconi and Campari set the pace in Italy. View 3 interviews (Italian only) from Wired that open new perspectives. To make them happen, go to ACIN Milan. Learn more.
Relevance? A brand that you fall for, that you believe in. Something special, of lasting value. It has to be love. One-on-one, but at scale. That’s the challenge. View ideas from Sid McGrath. Learn more.
Journalist - Moderator - Corriere Della Sera
CHIEF MARKETING OFFICER - AMPLIFON
Co-Founder and Chief Client Officer - Fjord
Products Lead for Italy and Central Europe – Accenture
Group Chief Executive Officer - Campari
Chief Strategy Officer – Karmarama
Worldwide Channels Strategy & Commercial Operations – Costa Crociere
Group Chief Executive Products – Accenture
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