#AgeOfRelevance
This is an annual event that focuses entirely on world-leading brands in the Products industry.
The event was about how to make a brand relevant in the post-digital era where data, space and markets are built around people.
Mark Curtis, Co-Founder & COO at Fjord, led an inspirational introduction on the need for people to feel relevant in a noisy world.
This set the scene for Sid McGrath, Chief Strategy Officer at Karmarama, who talked with Brands about how to build meaningful relationships with people by going beyond the traditional human-brand relationship, which tends to be limited to the moment of purchase. Following this storytelling, an open discussion took place with the executives on how companies can deliver the concept of relevance at scale within the different areas of business.
The Accenture Customer Innovation Network Milan showcased how the human brand experience can be applied to reality.
For more information please contact us.
A taste of what you will get form the Event
DOWNLOAD THE AGENDA2:00 pm – 2:30 pm
RegistrationACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
2:30 pm – 2:40 pm
Welcome and OpeningACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
Sander van 't Noordende, Group Chief Executive Products at Accenture
ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
2:40 pm – 3:00 pm
The Age of RelevanceACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
Speech “People are struggling to find their own relevance” with Mark Curtis, CoFounder and Chief Client Officer at Fjord
ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
3:00 pm – 3:45 pm
Make Your Brand RelevantACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
Panel session “Human Brand Experience” with Sid McGrath, Chief Strategy Officer at Karmarama and Bob Kunze-Concewitz, Group Chief Executive Officer at Campari
Moderated by Giuliana Ferraino, Journalist at Corriere della Sera
ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
3:45 pm – 5:30 pm
Relevance in ActionACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
Panel session “How to Deliver Relevance at Scale” with: Alessandro Bonacina, CMO at Amplifon, Andrea Prati, Worldwide Channels Strategy & Commercial Operations at Costa Crociere, and other top Brands
Moderated by Giuliana Ferraino, Journalist at Corriere della Sera
ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
5:30 pm – 7:30 pm
The Human Brand ExperienceACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
To discover at the Accenture Customer Innovation Network
ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
7:30 pm – 8:00 pm
Networking Cocktail and ClosingACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
ACIN MILAN, Piazza Gae Aulenti, 8, Milan, 20124 Italy
Mark Curtis, Co-Founder & COO at Fjord, talked about how People are struggling to find their own relevance.
Relevance matters a very great deal. And it's a huge social issue. In fact it may be the biggest social Trend of all in this and the next decade. I’m convinced this is an issue we will be talking about for years to come, and it is a design issue.
In Accenture, we talk about relevance a lot. How can we be relevant to clients? How can we make clients relevant to users, employees, customers and citizens? It's a very current word.
Journalist - Moderator - Corriere Della Sera
CHIEF MARKETING OFFICER - AMPLIFON
Co-Founder and Chief Client Officer - Fjord
Products Lead for Italy and Central Europe – Accenture
Group Chief Executive Officer - Campari
Chief Strategy Officer – Karmarama
Worldwide Channels Strategy & Commercial Operations – Costa Crociere
Group Chief Executive Products – Accenture
Explore the future of business, technology and design with the world's leading design and innovation firm.
Just few CMOs are pioneering a shift in marketing by re-wiring their organizations and moving with customers to deliver hyper-relevant experiences.
Five distinct technology trends that will characterize the post-digital future.
