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In Conversation – Achiever

How curiosity carved my career and life

Charulata Ravi Kumar
Managing Director, Accenture Operations

From advertising, analytics and digital marketing to writing, teaching, training and quality development—my career journey has been no less than an incredible adventure. Over the past 27 years, my insatiable desire to learn new things and explore new places worked like a superpower in every phase of my career.

I was still in college when my burning desire for writing led me to become a copywriter for one of India’s top ad agencies in 1988. A few years later, my professional and personal expeditions to the Middle East, England, Europe, North America, Russia, Australia, Bangladesh, Sri Lanka and China allowed me to understand the various cultural, behavioral and political scenarios of the world. Somewhere these insights further fueled my passion for writing and I was able to bring societal issues, cultural shifts and digital futures to the forefront through my columns for leading Indian and global media including Indian Express, The Economic Times, The Hindu, Huffington Post amongst others.

Turning the page to the next chapter

My return to India, after traversing many world borders and having played diverse roles in my career with leading communications groups such as WPP, Publicis and Lintas, brought new horizons for me to embrace. I stepped into the exciting world of Digital Marketing and Customer Experience very early on in its evolution in the global markets and was fortunate and privileged to be given the opportunity to craft India’s digital story, while leading some of the best Digital Marketing talent in the country. Today, I’m pursuing several new layers of digital marketing at Accenture where we are continuously innovating to reimagine the future for our clients and make a tangible impact on the world.

Having spent most of my career working for large organizations, I started to re-evaluate the evolution of global client partnerships and the need for a robust and dynamic infrastructure to enable large-scale transformations. I felt the urge to adopt a multidimensional canvas that would converge all my learnings to seamless use and greater impact. Accenture’s global impact in shaping the digital landscape, its diversity and enabling culture and immense respect for the individual, motivated me to be here. Accenture’s values align with my own perspectives and I’m proud to belong here.

Write your career narrative carefully

Moving from communications to digital marketing and customer experience was a step in the right direction for my career growth. And with every step ahead, evolving as a professional was imperative. If you are also considering a career change, here’s what you should keep in mind.

  • Don’t start by looking for a new job. Start by understanding your career and life goals. Somewhere when both marry you know you have lived your life well.
  • It’s a highly competitive market. Following or chasing irrelevant and archaic company metrics will impair your vision for a very long and fruitful career.
  • When you are part of an organization, evaluate your needs at every step of the way. Remember, you own your career narrative. Nobody else can write it for you.
  • Be a curious learner every day. The business landscape is uncontrollably dynamic. Keep yourself relevant and ahead in thinking.
  • Lead with an innovative mindset. Don’t take anything for granted and challenge all status quo.
  • Collaborate. Collaborate. Collaborate. With your team, with the larger organization extension and with the ecosystem you operate in.

Remember, if you feel you’re in a place that is purely driven by profits and growth, and not by individual or collective interests, then somewhere along the way, that relationship will fall apart.

Staying curious, open to new experiences and possibilities and meeting new people are essential for your career growth or next career move. Don’t let fear hold you back and don’t be limited by your perceived limitations. Just stretch your boundaries and shine on, fearlessly.