In today’s increasingly complex environment, Accenture helps organizations chart a path to high performance by developing and implementing marketing strategies that transform the way organizations interact with and engage their customers.
Superior marketing not only helps attract customers, but also constantly engages them by creating delightful experiences. As a result, today's savvy companies are allocating more resources toward marketing. However, simply spending more money does not guarantee increased customer engagement and loyalty—particularly in the face of intense competition for share of mind and wallet.
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