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Progress with purpose

February 14, 2022

Customers are plugging into purpose

Purpose-led business is an opportunity


of energy providers say their inability to find a purpose or narrative to engage customers is a barrier to improving the customer experience.

Purpose is not a side hustle

Bring purpose to life by giving customers what they need

Speak to the heart not just the head

On purpose: How to show customers you mean business

About the Authors

Wytse Kaastra

Senior Managing Director – Sustainability Services EMEA Lead

Scott Tinkler

Senior Managing Director – Strategy & Consulting, Utilities Global and North America Lead

Sanda Tuzlic

Managing Director – eMobility Lead


Managing Director – Strategy & Consulting, Utilities, North America

Faye Griffiths

Managing Director – Strategy & Consulting, Utilities Growth Markets Lead


Research Lead – Accenture Utilities