"The Whipple Effect" explores purpose and innovation
Accenture Interactive group chief executive Brian Whipple serves as guest editor for the March 2020 edition of The Drum magazine, exploring how brands can use tech to develop purpose-fueled innovation.
Brian sits down with David Droga to talk about the role of creativity in improving people’s lives.
A group of industry power players weighs in on questions like, "In 2020, is it essential that brands have purpose baked into them?"
From a bank that turns trash to cash, to household brands embracing low-waste, refillable, and recyclable solutions, this issue goes deep to demonstrate less is more.
A few of his favorite things
Brian shares what he considers the most exciting, innovative, and life-changing new uses of technology from around the world.
Be sure to download the full issue of The Whipple Effect. It’s packed with amazing articles showing how purpose and innovation are coming together to deliver more meaningful experiences.