As software takes center stage in the way companies interact with their markets, partners, consumers and suppliers, it’s becoming a principal driver behind businesses’ differentiation and performance, regardless of the sector in which they operate. Software—and the services, platforms and experiences it supports—will continue to capture an exponentially growing share of value and market share.
Software enables new experiences for customers and shapes new value propositions from products and services. But, there are distinct differences in how companies are making the pivot to software and the approach to innovation that it entails. Accenture’s research shows that by focusing on some distinct capabilities, leaders are supporting critical business goals that will serve to further consolidate their position at the front of the pack.
The "Early Innovators" and "Value Makers"—are nearly 4 x more likely to outperform across a range of key metrics.
Accenture has identified five imperatives that companies need to pursue in order to become software-driven businesses: