A giant leap in data and connectedness is transforming business models and enabling new customer experiences in India, and the rest of the world. To lead in this new environment, the top priority of Indian businesses should be using digital to transform core businesses while growing new ones. The opportunity: The volume of big data in India alone is expected to grow eight-fold, reaching an estimated value of US$16 billion by 2025. But, many businesses are simply not getting the most out of their digital investments.