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Uncover your new productivity frontier

Go Phygital with seven strategic interventions

WHY PHYGITAL

Digital has changed the underlying architecture of how a bank can operate and serve its customers. Yet most banks continue to employ the processes, mindsets, skillsets and technology of yesterday to serve broken experiences to an increasingly discerning customer.

Phygital is about using the magic of digital across physical and digital channels, operations and the very way a bank manages its business.

The phygital bank is not something that is possible at some indefinite point of time in the future, but what is possible today. By going phygital, a bank can serve its customers better at lower costs.

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How to Become a Phygital Bank in a Year. This opens a new window.

GO PHYGITAL
Leap to a new productivity frontier with seven strategic interventions

WHY

  • Increased Market Share

  • Lower Cost : Income Ratio

  • Improved Risk Profile

Phygital Leap
WHAT

Use digital as an enabler
to transcend between
online and offline.
HOW

Act on seven strategic
interventions

RELATIVE POSITIONS OF BANKS IN INDIA

Based on FY 2016 data from RBI Statistical tables.
Click on or rollover the graphs to view the bank names.

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