Digital has changed the underlying architecture of how a bank can operate and serve its customers. Yet most banks continue to employ the processes, mindsets, skillsets and technology of yesterday to serve broken experiences to an increasingly discerning customer.
Phygital is about using the magic of digital across physical and digital channels, operations and the very way a bank manages its business.
The phygital bank is not something that is possible at some indefinite point of time in the future, but what is possible today. By going phygital, a bank can serve its customers better at lower costs.