Accenture's latest thought leadership report, "Winning the digital game with a human touch," illustrates that in order to meet the demands of this new age consumer, companies need to transform their go-to-market strategy to not only be present across all channels, but also offer a blend of physical and digital interfaces that improve customer experience across the purchase journey
The report builds on key consumer insights and pain points derived from Accenture’s Global Consumer Pulse Research 2015. It outlines that service providers need to keep two critical factors in mind. First, companies must devise the right omnichannel strategy for a seamless, connected and consistent customer experience across channels. Second, they must leverage the human interaction to upsell and cross-sell, and offer personalized services
DOWNLOAD THE REPORT [PDF]
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