The broadcasting industry is settling into a new era of cautious optimism. With the global economy showing some signs of improvement, demand for consumer entertainment and advertising is also on the upswing supported by online channels.
Increased M&A activity, easing of regulatory barriers and advancement of broadband capabilities have opened the gate for new, larger, more aggressive competitors to enter the broadcasting ecosystem.
Accenture’s annual value analysis research found that future values have increased threefold since 2012. While this signifies optimism in the broadcasting industry, it also highlights a crucial question: Where will growth come from to justify these lofty future values?
We believe that success will depend on increasing revenues and controlling costs through balanced investments in content, developing innovative approaches to monetizing existing assets, establishing a content-centric operating model that supports flexibility at low cost and optimizing the consumer experience.
Find out how broadcasters can strategize their next move for driving growth for their organization.