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J.R. Srinivas

Consultant, Market Innovation-Accenture Applied Intelligence, Accenture Digital


Srinivas

What I Do

I enjoy analyzing data and gathering insights that can help shape marketing strategies for our clients. In my role, I measure the effectiveness of the clients’ marketing mix and share pricing and promotion tactics to enable cost savings. I recently worked on a project for a leading American telecom company to optimize their annual marketing budget. We helped them enhance marketing decision making by transforming it into an autonomous process that enables them to generate higher return on investments.


A Day in My Life

No two days are alike. I usually start my day with a quick catch-up with my project team. On a typical day, you will find me planning, reviewing and executing the client deliverables using cutting-edge solutions and offerings to provide actionable insights to the clients. The day is often interspersed with discussions about extracurricular activities. I wind up my day by connecting with my colleagues from other geographies to discuss the day’s progress and plan for the next day.

The always-on enthusiasm at Accenture keeps me going. The sheer pace of work and our agility to adapt to it drives me every day.

Long drives and walks keep me close to nature.


My Advice

Challenge yourself. Try to go the extra mile using innovative ways to leverage data.

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