GN - SONG - MT - Industry-Travel- Senior Manager
Job Description
Job Title - GN - SONG - MT - Industry-Travel- Senior Manager
Management Level : 6 – Senior Manager
Location: Gurgaon, Mumbai, Bangalore
Must have skills: Loyalty, Traveler Experience & Journey Development, Digital Marketing, Creative Strategy, Campaign Management, Mar-Tech Strategy
Good to have skills: Marketing
Job Summary:
The Travel Industry Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Travel Industry Client (Hospitality, Airlines, Airports and Travel Services) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills
Roles & Responsibilities:
• Lead Traveler experience assessment and journey design, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe, Salesforce and others
- Develop Travel loyalty strategy: Development of loyalty economics models to drive loyalty investments and designing loyalty program construct (earn-burn strategies, benefits, experiences, Partnerships, co-branded Card programs)
- Develop metrics / scorecard to gauge efficacy of loyalty / membership programs: Conceptualizing and implementing revenue generation programs specifically for loyalty members (cross sell / up sell / tier movement)
- Develop digital marketing strategy/ campaigns: Study economic indicators, tracking changes in supply and demand, identifying Travelers and their current and future needs, and monitoring the competition.
- Plan, design, and execute all web, SEO/SEM, database marketing material: Lead and guide the project teams on emails, social media, consumer marketing, BTL and display advertising campaigns.
- MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack. Research, evaluate and recommend new martech /adtech systems and suppliers. Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape.
- Lead the team on Design & Execution of campaign strategies: Strategizing marketing plans across all channels and devices including business case for use cases driving acquisition and engagement. Designing new campaign strategies and marketing plans across all channels and devices
- Lead Marketing Programs: Supporting full spectrum of Marketing program execution from strategy definition to technical delivery.
- Content Marketing Projects: Support on development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy.
- Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project
- Leading a team of seasoned professionals & using relevant tools to develop business cases, strategic assessments, published written materials
- Deploying strong analytical skills and drive result-oriented decisions with a Data-driven mindset
- Professional & Technical Skills:
- Proven working experience (10+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Travel Industry
- In-depth knowledge of Loyalty, Traveler Experience, Branding, creative development and execution, digital marketing, and campaign deployment and optimization
- Experience in working with middle to senior management levels within existing organization / client organizations
- Experience in implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms
- Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers
- Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.
- Hands-on experience and understanding of Loyalty tools / platforms
- Has worked in the Marketing Team for leading Travel companies
Additional Information:
- An opportunity to work on transformative projects with key G2000 clients
- Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
- Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
Experience: Overall experience of 10+ years of experience in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Travel Industry
Educational Qualification: Post-Graduation (Preferably MBA)
Gurgaon
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