GN - SONG - MT - Transformative Marketing - Manager
Job Description Template
Job Title - GN - SONG - MT - Transformative Marketing - Manager
Management Level : 07 - Manager
Location: Delhi, Gurgaon, Mumbai, Bangalore
Must have skills: Marketing Transformation
Job Summary:
As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.
Roles & Responsibilities:
• Deep dive across projects helping CMO organization to drive superior performance through relevance: You will leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale
• Use extensive experience of hands-on roles in customer value management, customer lifecycle management: Work across customer segmentation marketing, customer behavior analysis and channel management
• Design new campaign strategies and strategizing marketing plans across all channels and devices: Lead marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Pega
• Develop business case for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing solutions
• Manage full spectrum of Marketing program execution: Right from strategy definition to technical delivery, wok with real time marketing concepts like next best offer/ action, event-based marketing
• Design interventions to drive customer acquisition / customer engagement: Monitoring trends, analyzing data, to optimize marketing campaigns along with exposure to analytical and data visualization tools
• Identify marketing process improvement opportunities: Developing business case for campaign strategies, technology solutions, developing / supporting development of martech platform technology
Professional & Technical Skills:
• Bring your creativity and innovation to the forefront to be able to work in a fast-paced environment: Ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques
• Use strong analytical skills with the ability to drive results-oriented decisions: Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Client handling skills to develop, manage and deepen relationships with key stakeholders
• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals
• Leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members
Additional Information:
• Overall experience of 8+ years with at least
o 6+ years of experience in Customer value management (customer lifecycle management)
o Experience in Pega Marketing/CDH designing decisioning strategies and channel management
o Hands on experience in developing customer Journey specific campaigns and offers
o Experience in working with Mar-tech tools such as Adobe campaign, Pega decisioning, SAS etc.
• Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls and technology
• Understanding of marketing processes and operating models
• Experience in working across multiple industries
• Strong experience in shaping and driving engagements and ability to lead project teams
About Our Company | Accenture (do not remove the hyperlink)
Experience: Minimum 8 year(s) of experience is required
Educational Qualification: MBA from a tier 1 institute
Gurgaon
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