GN - SONG - MT - Microsoft Gen AI Marketing Strategy-Senior Manager
Job Title - Microsoft Gen AI Marketing Strategy Lead – Senior Manager - GN SONG
Management : 06 – Senior Manager
Location: Delhi/ Mumbai/Bangalore/Gurgaon/Hyderabad
Must have skills: Generative AI
Good to have skills: knowledge of Microsoft’s marketing technology stack, including agentic AI solutions, to drive future-ready marketing organization strategies
Job Summary:
The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner.
We are seeking a visionary and strategic Senior Manager to lead our Microsoft GenAI-powered marketing strategy initiatives, driving enterprise-wide transformation for clients through the integration of agentic AI capabilities and future-fit marketing operating models. This role demands deep expertise in MarTech and AI/Gen AI strategy, paired with a passion for shaping the future of intelligent marketing organizations. You will bring together the best of Microsoft’s agentic suite, cloud technologies, and AI/GenAI capabilities to architect next-gen marketing ecosystems for global enterprises.
You will act as a thought leader, trusted advisor, and transformation strategist, working closely with solution architects, Data & AI teams, Microsoft tech SMEs, and client stakeholders to deliver end-to-end value — from strategy to execution and build strong relationships to foster new business.
Roles & Responsibilities:
- Bring a thought leadership lens to emerging technologies—translating GenAI trends, agentic workflows, and ecosystem capabilities into real-world, client-ready solutions.
- Lead the development of transformation strategies by integrating Microsoft Gen AI and agentic marketing capabilities into client ecosystems.
- Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs.
- Envisioning and engaging in client conversations on leveraging Microsoft’s GenAI and agentic capabilities to drive existing business relationships and build new opportunities.
- Collaborate closely with solution architects, Data & AI teams, and Microsoft SMEs to design and implement comprehensive, scalable marketing solutions.
- Guide clients through the design and implementation of future-fit marketing organization blueprints, enabling them to leverage cutting-edge technology and AI.
- Drive consultative selling and engagement with clients, identifying opportunities to bring Microsoft’s Gen AI solutions to solve their marketing challenges.
- Develop offerings and client solutions that align with Microsoft's ecosystem, ensuring they meet client needs while integrating AI-powered marketing strategies.
- Champion cross-functional collaboration across teams and stakeholders to ensure alignment and effective execution of marketing strategies.
- Build strong client relationships, influencing decision-making and guiding clients through digital transformation in marketing.
- Lead, Coach and build cross functional teams to embed Microsoft’s AI/GenAI capabilities into core ways of working across marketing services.
Professional & Technical Skills:
- MBA from a Tier 1 institute with a focus in Marketing, Strategy, or Technology
- 13-20 years of experience with at least 4 years in marketing strategy, Gen AI, agentic AI, agency experience, and Marketing OS Experience.
- Proven experience in creating and executing GenAI-led marketing transformation strategies, with a focus on leveraging Microsoft’s Gen AI capabilities.
- In-depth knowledge of Microsoft’s marketing technology stack, including agentic AI solutions, to drive future-ready marketing organization strategies.
- Manage C Suite and identify and drive new business in Generative AI engagements.
- Strong background in consulting and developing client-centric solutions, combining the best of technology, AI, and martech to address complex marketing challenges.
- Hands-on experience with Agentic solutioning and architecture design, LLMs and Generative AI frameworks (OpenAI, Anthropic, etc.)
- Demonstrated expertise in cross-functional collaboration, working closely with technical teams (solution architects, Data & AI) and business teams to drive successful outcomes.
- Experience in consultative selling, working directly with clients to design, propose, and deliver transformation roadmaps that leverage Microsoft technologies.
- Solid understanding of change management methodologies, including the ability to lead clients through upskilling, transformation, and technology adoption.
- Analytical mindset and problem-solving skills, with the ability to identify opportunities for AI-powered optimization in marketing processes.
- Experience in working with clients across multiple industries like CPG, S&P, Finance, Lifesciences, etc.
Additional Information:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.
Experience: Minimum 13– 20 years of experience is required
Educational Qualification: MBA
Mumbai
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