GN - Song - MT - Brand and Creative - Sr. Copywriter - Associate Manager

Job Title - Brand and Creative Strategy- Sr. Copywriter-Associate Manager S&C GN SONG

Management Level: 8 – Associate Manager

Location: Mumbai, Gurgaon, Bangalore

Must have skills: Brand Content Writing & Management across marketing value chain; SEO and Keyword Research, Content Management Systems (CMS), Conversion Rate Optimization (CRO), Copywriting for Different Formats (e.g., email, web, social media), Data-Driven Content Analysis, Understanding of Consumer Psychology and Persuasion Techniques, Brand Storytelling and Voice Consistency, Content for UI/UX Experience, Technical Writing and Documentation, Editing and Proofreading, Omni-Channel campaign design and management, Campaign Management, Campaign reporting and analytics. 

Good to have skills: NA

Job Summary:
The Senior Copywriter is responsible for developing compelling and effective copy for marketing campaigns. With 7-10 years of experience, this role requires a strong understanding of both B2B and B2C markets, as well as the ability to write for a variety of media, including print, digital, and social. The Senior Copywriter will work closely with account, strategy, and creative teams to develop integrated marketing solutions that deliver measurable results.

In this role, the Senior Copywriter will be responsible for developing copy that aligns with client objectives and brand guidelines, ensuring that all work is delivered on time and within budget. Strong writing and communication skills are essential, as the role involves presenting copy to clients and internal stakeholders. The ideal candidate will have a proven track record of developing high-quality copy that drives business growth.

Roles & Responsibilities:

• Lead and own work; conceptualizing, developing and driving creative solutions that build strong brands and achieve business results for clients, with minimal oversight or creative direction. 
• Establish client relationships, owning presentations and working directly with clients on productions 
• Write for all different forms of media, including manifestos, scripts, digital and content. 
• Understand and appreciate the importance of strategy, and ensure that all ideas are on brief. 
• Manage multiple clients and deliverables simultaneously. 
• Handle all facets of production and post-production with minimal supervision. 
• Work with all disciplines to deliver projects of creative excellence on time. 
• Demonstrate strong presentation skills, both internally and with clients. 
• Give and receive constructive feedback in a respectful manner. 
• Show maturity in dealing with the ups and downs of the business and finds creative opportunities on even the most challenging of clients. 
• Mentor and lead creative teams. 
• Partnering business leadership and strategy teams in the development of holistic marketing and communications plans, including brand strategy, creative development and execution, digital marketing, and market research. 
• Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth. 
• Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey. 
• Familiarity with AI writing tools and GenAI applications would be an added advantage. 
• Experience in writing and editing Films/ AVs. 
• Strive for content excellence within relevant style guides, legal standards and content writing best practices. 

Professional & Technical Skills:

• Minimum experience of 6+ years of branding, creative strategy, or advertising experience as a copywriter or related role, with a major consulting firm or advertising agency or leading MNC. 
• Bachelor’s degree in English, Journalism, Marketing, or related field from A listed institute. 
• Strong portfolio of published articles or marketing copy. 
• Proven experience in the development of integrated marketing and communications campaigns for clients. 
• In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment. 
• Strong understanding of SEO concepts and online content strategy. 
• Experience in working with middle to senior management levels within existing organization / client organizations. 
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar. 
• Strong verbal communication skills. 
• Good research, organizational, and time-management skills. 
• Creative, collaborative spirit. 
• Knowledge of using AI and GenAI tools. 
• Experience in working across multiple industries. 

Additional Information:

In addition, in order to excel at the role, you will also need to  

• Work with the leadership to support business development and thought leadership in the research/insights space. 
• Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. 
• Have strong communication and presentation Skills to share the perfect pitch with key stakeholders. 
• Have strong client handling skills to develop, manage and deepen relationships with key stakeholders. 
• Have team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. 
• Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members. 
• Identify new opportunities, develop solutions and own proposals end to end. 
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering. 
   

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