The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Brand and Creative (Executive Creative Director) - Senior Manager 

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.  

Practice: Strategy & Consulting Global Network Song I Areas of Work: Branding, Digital Marketing, Creative Strategy and Campaigns | Level: Senior Manager | Location: Mumbai | Years of Exp: 15+ years 

Explore an Exciting Career at Accenture  

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement integrated creative campaigns for global clients to enhance brand and business performance? Does working in an inclusive and collaborative environment spark your interest? 

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice. 

The Practice – A Brief Sketch 

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. 

As an Executive Creative Director you will work closely with Clients and the Accenture Song team, manage the creative direction of some of our global clients clients, ensuring each project, no matter how big or small, produces world-class work. You would create and oversee the smartest, most influential, most awarded work in the business. You will need to oversee multiple clients from ask through execution, demonstrating team leadership, a strong point of view, and motivational skills throughout. You will need to be an expert in identifying and nurturing both great ideas and great talent.  

We expect our Executive Creative Directors to be the leaders amongst leaders, who can represent our culture and standards to all levels and disciplines within the department, company-wide and across the industry. 

• Maintain and grow our reputation as one of the world’s most creative companies. 

• Grasp the client business at the highest level and determine how to drive growth; consistently have a unique point of view on the brief. 

• Create, adapt and manage the creative direction for master campaigns of global brand to be relevant and insightful across the globe. 

• Oversee the entire process of creation and execution of all the elements of the campaigns by the Operations team, to ensure the highest quality of output for the campaign.  

• Find creative opportunities on even the most challenging of clients. 

• Inspire work beyond traditional advertising; develop and foster inventive ideas with a point of view in different global markets. 

• Push for unique ideas in social, digital and ideas that use innovative technology. 

• Solve problems by creating integrated systems. 

• Celebrate effectiveness as well as creativity. 

• Fight for smart ideas and find ways to make the impossible tangible. 

• Build client relationships with a deep understanding of clients, their business needs, and our role in their success. Establish full client trust in their instincts and decisions. 

Key Skills: Portfolio or samples of work demonstrating smart, brand-building ideas and executions. Marketing or brand strategy, brand storytelling, understanding of consumer psychology and persuasion techniques, research, campaign management, brand content management, omni-channel campaign planning, design, execution and management; campaign reporting and analytics; advertising campaigns & promotions, social media strategy, UI/UX experience. 

In addition, in order to excel at the role, you will also need to  

• Actively pursue new business independently and as part of a greater team, and lead pitches.   

• Manage the career paths of multiple creative individuals through levels. 

• Work with the leadership to support business development and thought leadership in the research/insights space. 

• Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. 

• Have strong communication and presentation Skills to share the perfect pitch with key stakeholders. 

• Have strong client handling skills to develop, manage and deepen relationships with key stakeholders. 

• Have team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. 

• Ability to interpret data and combine them with consumer behavioral patterns, and competitive benchmarking to cull out insightful, relevant creative campaigns for Clients. 

• Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members. 

• Identify new opportunities, develop solutions and own proposals end to end. 

• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering. 

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