GN - SONG - MT -Gen AI Scaled Marketing Services-Senior Manager
Job Title – Gen AI Scaled Marketing Services Lead- Senior Manager – GN SONG
Management : 06 – Senior Manager
Location: Delhi/ Mumbai/Bangalore/Gurgaon/Hyderabad
Must have skills: Generative AI
Good to have skills: marketing strategy, Gen AI, agentic AI, agency experience, and Marketing OS experience.
Job Summary:
The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner.
We are seeking a visionary Senior Manager to lead and shape the future of scaled marketing services powered by Generative AI and agentic capabilities. As a Senior Manager, you will architect and drive the next generation of intelligent, insight-led, and AI-powered marketing services—enabling operational agility, content precision, and orchestration excellence.
This role demands an individual with bold strategic thinking, enterprise marketing expertise, and proven leadership across scaled delivery models. You will guide clients through transformative journeys—from insight generation to omnichannel campaign execution and foster partnerships to build business and drive revenue.
Roles & Responsibilities:
- Bring a thought leadership lens to emerging technologies—translating GenAI trends, agentic workflows, and ecosystem capabilities into real-world, client-ready solutions.
- Define and drive the strategic roadmap for GenAI-enabled scaled marketing services across key pillars: insights, content, orchestration, and delivery
- Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs.
- Envisioning and Engaging in client conversations on scaling GenAI and agentic capabilities to drive existing business relationships and build new opportunities.
- Lead offering development, including modular components and reusable assets that span campaign strategy and execution
- Influence executive stakeholders across marketing, technology, and operations to drive adoption of intelligent marketing services
- Bring a best-in-class external perspective to martech, GenAI advancements, and ecosystem innovations
- Partner with internal capability leads, ecosystem partners, and industry alliances to shape go-to-market strategies
- Lead, Coach and develop cross functional teams to embed GenAI into core ways of working across marketing services.
Professional & Technical Skills:
- MBA from a Tier 1 institute with a focus in Marketing, Strategy, or Technology
- 13-20 years of experience with at least 2 years in marketing strategy, Gen AI, agentic AI, agency experience, and Marketing OS experience.
- Manage C Suite and identify and drive new business in Generative AI engagements.
- Thought leadership articles on Marketing, scaled AI/Gen AI or Business Transformations.
- Ability to translate insights as a service, content services, and campaign delivery into modular AI-powered capabilities
- Experience managing data-driven campaign activation and optimization E2E across channels, paid and owned.
- Hands-on experience with Agentic solutioning and architecture design, LLMs and Generative AI frameworks (OpenAI, Anthropic, etc.)
- Proven experience in designing and operationalizing scaled marketing strategies using Generative AI and agentic technologies
- Deep understanding of LLM capabilities, content intelligence, workflow automation, and AI-driven orchestration in marketing contexts
- Experience with consultative selling and developing client-facing value propositions around GenAI offerings
- Demonstrated expertise in leading cross-functional teams, influencing C-level stakeholders, and shaping operating models
- Strong understanding of marketing services delivery across creative, content, insights, and media activation domains
- Ability to define and scale offerings by integrating ecosystem components (e.g., Adobe, Salesforce, proprietary tools)
- Strong analytical, storytelling, and solutioning skills to drive transformation narratives that convert into engagements
- Experience in working with clients across multiple industries like CPG, S&P, Finance, Lifesciences, etc.
Additional Information:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.
Experience: Minimum 7– 13 years of experience is required
Educational Qualification: MBA
Mumbai
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