Project Role : Software Development Lead
Project Role Description : Lead cross-functional product development teams to design, develop and enhance software assets that meet or exceed internal and external(customer) expectations, and meet product functionality, cost and delivery schedules. Apply knowledge to create an environment that fosters accountability, quality, commitment, growth and innovation. Support the sales process as needed by participating in the solution design.
Must have skills : Campaign Analytics & Reporting
Good to have skills : NA
Minimum 12 year(s) of experience is required
Educational Qualification : External RRD

Project Role : Software Product Development Lead Project Role Description : Lead cross-functional product development teams to design, develop and enhance software assets that meet or exceed internal and external(customer) expectations, and meet product functionality, cost and delivery schedules. Apply knowledge to create an environment that fosters accountability, quality, commitment, growth and innovation. Support the sales process as needed by participating in the solution design. Must have Skills : Candidate should have minimum 11-14 years experience using Adobe Suite Analyze and interpret data to provide meaningful insights into user behavior, website performance, and campaign effectiveness. Create and maintain customized reports and dashboards to monitor key performance indicators (KPIs) and track progress Utilize Adobe Target and other testing tools to design and execute A/B tests and multivariate tests to optimize website and campaign performance. Implement and manage personalization strategies based on data insights. Good to Have Skills : No Technology Specialization Job Requirements : Key Responsibilities : Lead the implementation and configuration of Adobe Analytics, ensuring accurate tracking and data integrity. Collaborate with development teams to integrate Adobe Analytics tags and tracking parameters into web and mobile Analyze and interpret data to provide meaningful insights into user behavior, website performance, and campaign effectiveness. Create and maintain customized reports and dashboards to monitor key performance indicators (KPIs) and track progress Technical Experience : Collaborate with marketing, product, and development teams to understand business requirements and align analytics initiatives with organizational goals. Provide training and support to internal teams on Adobe Analytics best practices and tools. Oversee tag management systems, ensuring proper implementation and maintenance of tags across digital properties. Stay current with industry trends and advancements in Adobe Analytics and tag management. Conduct regular audits and quality assurance checks to ensure the accuracy and reliability of data collected through Adobe Analytics. Professional Attributes : Adobe Analytics certification. Experience working in an e-commerce or digital marketing environment. Knowledge of other analytics tools and platforms. Educational Qualification: Bachelor's degree in a relevant field (Marketing, Analytics, Business, etc.). Proven experience with Adobe Analytics implementation and configuration. Strong analytical and problem-solving skills with the ability to derive insights from complex data sets. Familiarity with tag management systems, data layer implementation, and debugging tools. Experience with A/B testing and optimization tools, such as Adobe Target. Excellent communication and interpersonal skills. Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.