Digital Mktg Advisory Analyst
Designation: Digital Mktg Advisory Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Marketing strategy for social media and emerging marketing channels that facilitates community building, engagement, and customer experience. Strategy includes understanding of key audience segments, business and marketing opportunities, campaign and supporting content development, role of channel, and measurement.
What are we looking for? • Communication: Excellent written and verbal communication skills for effective collaboration with teams and stakeholders. • Problem-Solving: Ability to troubleshoot scheduling issues and adapt to changing priorities. • Technical Knowledge: Basic understanding of SEO, content performance tracking, and platform best practices. • Experience: 2-4 years in social media management, content scheduling, or a related role, ideally in a corporate or agency setting. • Skills: Proficient in social media platforms (Facebook, Instagram, Twitter, LinkedIn) and scheduling tools (e.g., Hootsuite, Sprinklr, Buffer). • Attention to Detail: Strong attention to detail, with the ability to manage multiple tasks and deadlines.
Roles and Responsibilities: • Content Scheduling & Publishing: Manage the scheduling and publishing of approved content across platforms (Facebook, Instagram, Twitter, LinkedIn) using tools like Hootsuite, Sprinklr, or Buffer. Ensure content is posted at optimal times to maximize reach and engagement. • Publishing Calendar Management: Support in managing the content calendar, ensuring it’s updated across brands and campaigns. Adjust the calendar to accommodate regional, seasonal, or time-sensitive changes and avoid content overlap. • Content Review & Quality Control: Review content for accuracy, ensuring it aligns with brand guidelines and is free from errors (spelling, grammar, visuals). Maintain consistency across all platforms in terms of tone, messaging, and imagery. • Collaboration with Teams: Work closely with internal teams and market leads to coordinate real-time content requests. Ensure all posts align with campaign goals and regional requirements. • Conflict Management & Scheduling Optimization: Identify and flag potential scheduling conflicts or gaps in the content calendar, and suggest alternatives. Collaborate with content creators, designers, and community managers to resolve conflicts and maintain a consistent content flow. • SEO & Tagging Best Practices: Ensure all posts are tagged with relevant hashtags, mentions, and metadata to increase visibility and discoverability. Stay updated on platform-specific SEO and tagging best practices to optimize post performance. • Performance Tracking & Insights: Assist in tracking content performance (likes, shares, comments, impressions) and provide insights for continuous improvement. Regularly review engagement metrics and collaborate with content teams to optimize future posts. • Social Media Trends & Platform Updates: Keep up with the latest social media trends, features, and algorithm updates. Provide recommendations on how to adapt content strategies for better engagement and reach. • Ad-Hoc Support: Provide support for general content-related tasks and assist in the creation or adaptation of content when needed. Help with campaign adjustments as they arise.
Mumbai
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