Marketing Platform Automation Analyst
Designation: Marketing Platform Automation Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? "•API Integration: Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities •Marketing Automation Best Practices: Knowledge of Marketing Automation best practices •HTML and CSS: Familiarity with HTML and CSS for email template customization •Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights"
What are we looking for? Adobe Campaign Classic Certification: Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered
Roles and Responsibilities: "Requirements:Campaign Planning and Requirements Gathering:•Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)•Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation•Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectivelyAdobe Campaign Classic Configuration and Development:•Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution•Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communicationsCampaign Execution and Management:•Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic•Create landing pages within Adobe Campaign Classic tool as per brief provided•Ensure accurate targeting and segmentation of campaign audiences•Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders•Conduct A/B testing and optimization to improve campaign effectiveness and customer experience•Troubleshoot and resolve any technical issues related to campaign executionWork Orchestration and Data hygiene:•Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc to provide seamless campaign experience to both internal and external stakeholders•Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks•Complete all required reports so that accurate numbers are reported to both client and leadershipMust Have Skills:•Adobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript•Database Management: Proficiency in understanding database concepts and its application within campaign management
Mumbai
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