Marketing Engagement Specialist

Skill required: Marketing Operations - Digital Project Management
Designation: Marketing Engagement Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Assigned and aligned to region (US, LATAM, EURCAN, Asia Pacific), the Digital Project Manager will be the primary point of contact to stakeholders for digital production execution. The DPM will be responsible for demand management, scope management and domain expertise to manage the production, publication, and maintenance of digital materials for the Brand including websites, banners, emails, newsletters, mobile content and promotional campaigns to the highest international standard for function, design and innovation. They would also do budget management and campaign measurement and reporting activities. Person with marketing background, project management skills and exposure in managing international clients preferred. The person should be able to plan, prioritize and handle business escalations effectively. The Person needs to closely work with the marketing team and provide constructive solutions for their digital marketing platform and will be responsible for end-to-end digital delivery. ? Primary point of contact to stakeholders for MCM Campaign execution ? Maintain and communicate project plans, manage status meetings and updates ? Liaison for supporting functions: digital production, IT, fulfillment, call center, etc. ? Ensure deliverables follow standards (cookbooks, metrics tagging, standard consent language, etc) ? Campaign reporting activities, including measurement planning, post launch monitoring, campaign report delivery and communication to key stakeholders ? Global – Engage with International MCM Operations to ensure seamless delivery of global programs to • Background in digital project management working on campaigns from initial briefing to delivery • Multi-tasker with ability to juggle many projects • Agency experience with strong communication skills, both written and verbal • Passion for IT, e-commerce, and digital projects • Creative flair and innovative approach • Building a personal relationship with key client staff. • Successful service delivery - SLA achievement and high level of customer satisfaction • Monitoring overall performance of services • Excellent communication around issues and opportunities – get things done, make things to happen • Collaborating with Sr. management on client account management and growth and opportunities • Ensuring operations teams are aware of expectative and business needs • Service reporting and sponsoring service delivery meetings • Working with the client and ops team
What are we looking for? • At least 4-9 years’ experience in the following field (level of experience requirements will vary by brand they interface with) • Project management – Worked in international projects in the capacity of PM • Internet Information technology • B2C & B2B portal environment • Internet Information technology and B2C & B2B portal environment experience should have been around 3 or more of the following: • Content Management – Exposure in creation of web content for cross functional entities • Database management – Understand the concept of consumer data being captured in a backend database. • Reporting and Tracking – Exposure to analyzing web traffic reports using different tracking tools • Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform, eCommerce, SEO, mobile marketing etc • Leadership skill- Person should be able to lead the entire project and delivery team with end –to end ownership • Excellent communication skills to build relationship with the client keeping the geographical and cultural difference in mind • Person is expected to understand the solution well and provide tactical consulting to the Brand and marketing team related to their digital space PMP Certified Agile Certified Scrum Certified Six Sigma Certified
Roles and Responsibilities: •Typically, a digital project manager will be: · Managing projects for the respective market/Therapeutic area · Liaising and updating stakeholders on the status of projects · Troubleshooting and advising clients on problems and solutions · Tracking the project deliverables and matching those with agreed deadlines · Reporting on success criteria for delivered projects by measuring results · Keeping track of latest digital campaign trends and analyzing digital Operational Requirements • Time Management: Impeccable time management and organizing skills; ability to handle tight deadlines and multiple projects • Client Management: representing the service, aligning scope and managing expectations • Demand Management- Managing workplans for the Delivery team, adjusting the capacity with the inflow of demand from client and working priority list with the Brand team • Escalation Management- Identifying the loophole in the process and setting corrective measure to avoid escalation from the Business • Budget management- Prepare and track digital budget for the Brand per fiscal • Team management- Have a fair amount of people management skill to get the work done from the delivery team to meet the quality standard. • Self-starter and able to highlight issues and risk