Marketing Engagement Analyst
Designation: Marketing Engagement Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
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What would you do? The Dealer Marketing Advisor is responsible for building strong, consultative relationships with dealership partners to optimize their marketing performance and brand alignment. This role serves as a strategic advisor and operational coordinator, helping dealers execute effective marketing campaigns, adopt best practices, and drive measurable business growth. The Dealer Marketing Advisor acts as a key liaison between the organization’s marketing, sales, and operations teams and its dealer network.
What are we looking for? • Proficiency in marketing platforms, CRM tools, and campaign management systems (e.g. Salesforce). • Ability to interpret data and deliver actionable insights using tools like Excel, Google Analytics, or Power BI. • Strong project management and organizational skills with the ability to manage multiple dealer accounts concurrently. • Excellent verbal and written communication skills, with an emphasis on relationship-building and persuasion. • Attention to detail and a passion for brand stewardship and marketing effectiveness. • Adaptability in a fast-paced environment and a proactive approach to solving dealer marketing challenges. • Collaborative mindset with a strong commitment to delivering value to both internal stakeholders and dealer partners. Education • Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience • 3–5 years of experience in marketing, account management, or partner advisory roles—preferably within a dealer, franchise, or retail network environment. • Proven ability to manage external stakeholder relationships and deliver marketing strategies at scale. • Strong understanding of digital marketing, campaign performance metrics, and customer engagement tactics.
Roles and Responsibilities: •• Establish and maintain trusted relationships with dealer partners, serving as the primary contact for all marketing-related initiatives. • Advise dealers on local marketing strategies, brand guidelines, digital presence, and campaign optimization. • Coordinate marketing plans, promotions, and co-branded initiatives to align with business goals and dealer capabilities. • Monitor and report on marketing campaign performance, providing insights and recommendations for improvement. • Guide dealers in leveraging approved tools, platforms, and assets to enhance their local visibility and customer engagement. • Identify and escalate issues affecting marketing performance, brand consistency, or dealer satisfaction. • Collaborate with internal marketing, sales, and product teams to ensure cohesive execution of national and regional strategies at the dealer level. • Support onboarding and training of new dealer partners in marketing systems, policies, and best practices. • Champion continuous improvement by identifying opportunities to streamline dealer marketing operations and improve ROI.
Mumbai
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