Digital Mktg Advisory Specialist

Skill required: Marketing Operations - Digital Project Management
Designation: Digital Mktg Advisory Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Digital Marketing Manager will play a pivotal role in developing and executing digital marketing strategies. This individual will be responsible for enhancing the brand presence, engaging with the target audience, and driving measurable business outcomes through effective social media marketing initiatives. The role will require a blend of creative, technical, and strategic skills to deliver high-impact content and campaigns that align with overall marketing goals. Require: • Bachelor’s degree in Marketing, Communications, Business, or a related field. • Minimum of 3 years of experience in digital marketing, with a focus on social media marketing. • Proven track record of successfully managing social media campaigns, driving engagement, and meeting business objectives. • Experience with content creation and community management in a corporate environment is preferred. • Certifications in social media marketing or digital advertising (e.g., Google Ads, Facebook Blueprint) are a plus. Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.
What are we looking for? • Technical Skills: o Strong understanding of social media platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok, with an ability to optimize content for each platform. o Expertise in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads). o Solid understanding of SEO, web analytics, and digital metrics tools (e.g., Google Analytics, Socialbakers). o Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating engaging content. o Familiarity with email marketing tools and automation platforms. o Strong communication and writing skills, with an ability to tailor content for different audience segments. o Excellent organizational and project management abilities to manage multiple campaigns and deadlines. o Analytical mindset with the ability to interpret data and translate insights into actionable strategies. o Creative thinking and problem-solving skills to craft engaging campaigns that stand out in a competitive digital landscape. o Strong teamwork and collaboration skills, with the ability to work with cross-functional teams effectively.
Roles and Responsibilities: • Develop and execute data-driven digital marketing strategies with a primary focus on social media platforms to increase brand awareness, drive engagement, and achieve business objectives. • Manage and grow social media channels by creating, curating, and posting engaging content that resonates with the target audience. • Monitor and analyze social media performance metrics to ensure continuous improvement and optimize strategies for maximum ROI. • Collaborate closely with cross-functional teams (content, design, analytics) to ensure consistent messaging across all digital touchpoints. • Stay current with social media trends, best practices, and new tools to ensure the organization remains at the forefront of digital innovation. • Manage social media advertising campaigns (paid and organic), including budget allocation, targeting, and performance optimization. • Handle community management by responding to inquiries, engaging in conversations, and fostering positive relationships with online audiences. • Support the creation of regular social media reports to track KPIs, identify opportunities, and present insights to stakeholders.