Marketing Platform Auto Assoc Manager
Designation: Marketing Platform Auto Assoc Manager
Qualifications:Any Graduation
Years of Experience:10 to 14 years
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What would you do? • The Channel Activation Manager is responsible for driving the effective execution of channel strategies to optimize customer engagement and maximize business performance. • This role focuses on operationalizing go-to-market plans, managing cross-channel initiatives, and ensuring that campaigns and activities deliver measurable results. • The Channel Activation Manager plays a critical role in bridging strategy and execution, working collaboratively with internal teams and external partners to achieve channel objectives.
What are we looking for? • Expertise in channel marketing and activation strategies. • Proficiency in using CRM systems, marketing automation tools, and analytics platforms. • Strong project management skills with the ability to manage multiple initiatives simultaneously. • Knowledge of digital marketing techniques, including social media, email campaigns, and e-commerce. • Financial skills to manage budgets and analyze return on investment (ROI). • Excellent communication and presentation skills. • Strong analytical and problem-solving abilities. • Ability to collaborate and build relationships across diverse teams and stakeholders. • Creative thinking with a customer-centric approach. • Organizational skills and attention to detail. Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus. • 5+ years of experience in channel marketing, sales, or activation roles. • Proven track record of managing successful channel activation campaigns. • Experience working in cross-functional environments with internal teams and external partners. • Familiarity with both traditional and digital marketing channels.
Roles and Responsibilities: • Lead the activation of channel marketing campaigns across multiple platforms and touchpoints, ensuring alignment with strategic objectives. • Develop and implement initiatives to enhance the efficiency and effectiveness of channel activities. • Work closely with sales, marketing, and product teams to ensure seamless integration and execution of channel plans. • Monitor and evaluate the performance of channel activities using key performance indicators (KPIs), providing actionable insights for continuous improvement. • Oversee the allocation and utilization of resources to deliver channel activities within budget. • Collaborate with external partners and vendors to ensure high-quality execution of channel activation initiatives. • Ensure that all channel activities are designed to enhance the customer experience and drive satisfaction. • Identify and implement new tools, technologies, and approaches to improve channel activation processes.
Mumbai
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